For brands, agencies & rights holders

Turn match attention into brand engagement.

Coaches Corner gives fans an expert insight before the game, something specific to spot during it, and a reason to stay engaged until the final whistle.

A fan engagement format built around the match — not a distraction from it.

Book a demoSee the fan experience
The problem

The battle for match-day attention

Fans increasingly watch sport with another screen in their hand.

Most activations

Respond by asking fans to look away from the match.

Coaches Corner

Does the opposite — we give fans something specific to look for inside the game itself.

How Coaches Corner works

The fan journey, in five beats.

1 — LEARN

Learn

Before the match, a coach or former player gives fans one expert insight.

2 — WATCH

Watch

Fans know exactly what to look for when the action starts.

3 — SPOT

Spot

They follow the challenge throughout the match.

4 — SUBMIT

Submit

After the game, fans submit what they saw.

5 — WIN

Win

Correct entries can win a branded prize or experience.

Watch. Spot. Win.
Why it's different

Engagement that makes the match more interesting.

Coaches Corner is designed to complement live sport rather than compete with it.

Expert-led

The interaction starts with genuine sporting insight from coaches and former players.

Match-led

Participation requires fans to watch what happens on the field.

Brand-enabled

Brands can enable the experience, challenge and reward without becoming an interruption.

Brand integration

A brand role fans actually value.

  • The Coaches Corner challenge
  • Coach / expert content
  • Match-day activation
  • Fan prizes and experiences
  • Challenge results
Example treatment

The [Brand] Coaches Corner Challenge

Watch. Spot. Win.
Where it works

Three ways to put it to work.

Rights holders & teams

Add an interactive layer to match-day content and deepen fan engagement.

Brands & sponsors

Own an interaction that happens around genuine fan attention.

Venues & fan zones

Turn collective match viewing into a participatory experience.

The real product

See the actual fan experience.

Coach insight
An expert shows fans what to watch for.
Challenge
A specific thing to spot in the game.
Watch the match
Fans keep count as the action plays out.
Submit
After full-time, fans submit what they saw.
Result
Correct entries win the prize.
The challenge · Six Nations

How many times will Ireland's out-half kick from hand during open play?

Try the fan experience
Measurement

Measurable fan participation.

Campaigns can potentially measure metrics such as:

Challenge participationVideo engagementCompleted entriesRepeat participationCampaign engagement

Reporting reflects genuine participation from each campaign — we don't quote invented benchmarks or results.

For agencies

Built to fit into campaigns.

Coaches Corner can be adapted around a brand, fixture, tournament, venue or sponsorship platform — giving agencies a flexible match-day engagement mechanic without having to build a new fan product from scratch.

You bring the brief. We build the challenge around the game.

Talk to us about a brief
Contact

Let's build something fans will actually watch for.

Planning a sports campaign, sponsorship activation or fan experience? Show us the brief and we'll show you how Coaches Corner could fit.

Book a demo

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