Give fans a reason to watch closer.
Before the big matches, a coach explains one thing that will decide the game, then gives you something to look out for while it is still to play for. Sixty seconds, on your phone, at the table.
An explanation, and a task.
Every clip does two things. A coach breaks down one piece of play, why it happens and what the players are actually trying to win. Then it hands the fan something to count, spot or judge for themselves once the match starts.
That second part is what changes the eighty minutes that follow. A casual fan stops watching the ball and starts watching the game.
The insight
Why an out-half kicks from hand in open play. What he is trying to win, where he wants the ball to land, and what the chase is set up to do.
Your task
Count how many times Ireland's out-half kicks from hand during open play. Closest answer at full time takes the prize.
Illustrative example of a match day clip.
Built for the pubs you already supply.
Brewers put material on tables in the pubs that carry their brand every match weekend. Coasters, table talkers, match day print. Most of it is pushed to one side before the first pint lands.
Coaches Corner gives that material a reason to be picked up. A fan scans it because it tells them something they want to know.
Tell someone to look out for something and they start seeing it everywhere. It is the reason you notice the car you just bought on every road. A clip lasts sixty seconds. The attention it switches on lasts the full eighty minutes, and your brand is attached to it the whole way.
The mechanic travels beyond drinks. Any brand looking to reach rugby fans with something worth their time can carry the clip and the prize.
Two ways to participate.
Whether they are in the pub with a pint in front of them or watching from the sofa, every fan can play along. Same insight, same prize, two front doors.
Scan at the venue
A table talker sits on every table in the pub. Fans scan the QR code, watch the sixty second clip and enter the challenge, right there before kick-off.
See the fan experienceFollow on social
Not at a partner pub? The same clip and challenge drop on our channels every match weekend. Follow along, enter from anywhere and watch with purpose.
Coaching credibility, and a commercial spine.
Capped for Ireland, and a Leinster and Connacht hooker across a professional playing career. Head coach at Dragons and a coach in the Top 14 with Grenoble. Now one of the more recognisable analytical voices in Irish rugby broadcasting.
A decade in go-to-market and sales leadership across Indeed, Datadog, BrowserStack and LinearB. Founder of SpringboardIQ, where he runs panels of active sales leaders to stress-test commercial strategy.
One anchor partner, per category, per season.
Coaches Corner goes live with the new season in September, across a network of Dublin pubs. We are having conversations now with brands who want the first run of it.
Arrange a conversation